Dynamicweb 7.2 - eCommerce PowerPack and new search options
More conversions in the webshop with new search optionsWith the new search options you can give the customers in your webshop a helping hand to quickly find the products they are searching for. One of the new search options is suggested searches, know from search Engines such as Google and larger webshops. The suggestions are generated on the basis of the letters that the customers enters in the search field. another option is live searches where the product view changes dynamically in order to match what is entered in the search field. You can also customise filters, so the customer has the opportunity to adjust parameters such as price range, product group and manufacturer.
More cross-sales and up-sales
Dynamicweb supports options of cross-selling and up-selling, Now you are able to present the customers in your webshop to related products and thereby increase the chance of up-and cross-sales. The related product view is generated automatically based on the webshop order history. Related products can be displayed in four different ways:
- Customers who bought this products also bought...
- Most popular products
- Customers who were interested in this product were also interested in...
- What about these products? (Shows the more expensive products in the chosen category)
Product comparisonNow your customers are also able to compare products. This way, you assist them in making the correct choice.
According to Forrester, 87% of 18-35 year-olds only purchase products who have been recommended or rated by others. Therefore, it is important to give customers and visitors to your webshop the possibility of rating and commenting on products. Subsequently, you can use these comments and ratngs to support sales in the webshop and display them along with the relevant products.
Rating and Comments
It is now possible to perform simple search engine optimisation tasks even on the individual products. A guide will assist you in adding the correct keywords and meta data to help your products rank highly in the search engines.
Search Engine Optimisation on the product level
With order flows you can ad a number of actions to the individual stages of an order process. For example and email can be automatically generated and sent to the customers each time something happens in the order state, e.g. "your order has now been dispatched."
Advanced order handling
Other new features
- Track & Trace
- Improved file editor
- More types of discounts
- CRM integration
- User-friendly URLs on products
- Faster adminstration of produkter
- More options with product images
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